Order book & market-maker
A real central limit order book with price-time priority matching. An automated market-maker always quotes both sides, so every trade fills instantly — even on a market that opened thirty seconds ago.
Order-book prediction markets · built for Kenyan operators
Give your users a market,
not just a market maker.
MatchDay is the infrastructure layer behind a Kalshi-style prediction-market order book — market-maker included — white-labelled inside your existing app. You keep your licence, your users, your wallet. We keep the trading engine running.
4×
excise-duty rate changes on Kenyan betting stakes since 2021 — engagement built on fixed odds alone is under pressure
0
KES of punter funds ever custodied by MatchDay — settlement always runs through your own licensed wallet
~2%
illustrative trading fee per matched trade, shared with you — not a full pari-mutuel take-out you have to build and defend alone
2
integration paths — a full API/SDK, or a white-label module live in days, not months
From Ambrob
Three products, one team building sports infrastructure for Kenya.
MatchDay Kenya is our flagship — the platform below is built specifically for it. We also build white-label ticketing and fantasy-football infrastructure. Each is its own product, built for its own kind of client.
Live demo
MatchDay Kenya
Order-book prediction markets, white-labelled inside a licensed betting operator's own app.
You're on this page → Piloting with clubsE-Ticketing
QR e-tickets, M-Pesa checkout, and real-time gate scanning — white-labelled for football clubs.
See the ticketing platform → In developmentBaoDraft
Weekly salary-cap fantasy football for the Kenyan Premier League, white-labelled for operators.
See the fantasy platform →The product
One engine. Every operator’s own skin.
The same order book and market-maker run underneath every connected operator — each one re-skinned to their own brand, with their own users never seeing MatchDay’s name unless they choose to.
API/SDK or white-label
Build your own UI against our REST/GraphQL API, or embed our themeable module by webview in a few engineer-days. Branding, categories, and stake limits are yours to configure.
Compliance & audit trail
Every market, trade, and settlement is logged immutably and exportable for GRA review. Tax logic tracks the current deposit/withdrawal excise structure — reconfigurable as it changes.
Getting live
Four steps, not four quarters.
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01
Kickoff
API credentials issued, technical and compliance contacts confirmed on both sides.
-
02
Integrate
API/SDK build or white-label embed in your staging environment — days for white-label, weeks for a full API build.
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03
Pilot
Soft launch to a subset of users. We watch fills, settlement, and fee flow together before it's public.
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04
Scale
Full rollout, with a live dashboard tracking trading volume, fee revenue, and market-maker performance.
Built for your licence, not around it
We stay a vendor. You stay the operator.
MatchDay is designed from the ground up to sit inside your existing GRA licence as a technology provider — never as a party that touches your users' funds.
- Settlement always runs through your own wallet and payment rails — we never custody punter funds.
- Tax-calculation logic tracks the current Finance Act deposit/withdrawal excise structure, reconfigurable without a redeploy.
- Immutable, exportable audit log of every market, trade, and settlement event.
- Maker-taker fee model — resting liquidity (including our own market-maker) is never charged, so the fee only ever falls on the side actually taking liquidity.
- Independent legal review recommended before launch on how an order-book mechanism sits under the Gambling Control Act, 2025 — we'll work through that with your counsel.
See it, don't just read about it
Place a trade. Resolve a market.
Watch the fee ledger update live.
The working demo is the same order book, market-maker, and settlement engine described here — not a mockup. Switch between two demo operator brands to see the white-label story for yourself.
Let's talk
Start with a 90-day pilot.
Low-risk, time-boxed, and built around metrics we agree on up front. Reach out and we'll send the full technical and commercial pack.
Prefer email directly? Write to ambrobgatuma@matchdaykenya.co.ke